Content Rules. Content is King. Good Content Wins. I took my daughter last week to see the Never Say Never Justin Bieber movie in 3D. I didn't know much about the boy. He has a few cute songs that I rarely hear on the radio, but he seems to be wildly popular anyway. I came out of the movie inspired, motivated and uplifted. Here's a kid with real talent and deep passion for what he does. Either he's over flowing with self confidence or he is completely oblivious to the possibility of failure. Maybe both. He's so sure about what he wants to do and what he has to offer that failure literally does not exist for him. He'll just keep trying until he finds a way. And he has found a way: Quality Content. His music is good and it's real. He can really sing. He can really play several instruments. He can even dance well. And because of his belief in his product (himself) and the quality of that product, he has become wildly successful. And this success came without the help of any huge promotional platform like Disney, Nickelodeon or Warner Brothers. He's successful because he's good, not because Mickey Mouse jammed him down our throats. My kids are Nickelodeon addicts. For the most part I'm satisfied with the programming that comes from that station, but they are just as guilty as Disney when it comes to fabricating talent - particularly musical talent - for us. There's Miranda Cosgrove - not good but promoted like crazy through Nick. Her counterpart on the show "iCarly" - Jeannette McCurdy - has better looks and better talent but for some reason Nick has crowned Miranda the pop princess. Then there's that lame, flat, pretty-boy bunch Big Time Rush - their show is poorly written, their acting is at best ridiculous and their dancing is as stiff and awkward as it gets. Yet, these guys are promoted like crazy as well. They're mildly popular because Nick tells us they're good and we're supposed to like them. Don't even get me started on Disney. That conglomeration has gotten so powerful that I don't think anyone even pays attention to the crap that it poops out all over us. Did you see the Princess and the Frog? What a waste. The Magic and the Wonder? Please. Give me Charlie Sheen and his tiger blood and Adonis DNA over that Disney junk. Everything that comes out of these huge entertainment machines are products - manufactured and fabricated by their marketers to hit a target. There is no content here. There is a formula: royalty (usually a princess) with a little talking animal sidekick, a dead parent, and evil magician of some kind, a love interest, and a repetitive, unoriginal theme song played to death and forced up the billboard charts. Plug in the specifics. But Justin Bieber made it even after radio execs, record label execs and other "powers that be" told his manager there was no audience for his stuff. Really? Have you seen the scores of fans this performer has? He sold out Madison Square Garden in 22 minutes, dammit! Let's see Miranda Cosgrove do that - or even Hanna Montana. The lesson from Justin is that you don't need a huge promotional machine to make it. You don't have to identify your audience first then create something for that audience. You don't have to do it their way. Embrace your original content, believe in what you have to offer, and put it out there. Like Abraham Lincoln said, "Whatever you are, be a good one." Add Comment In one day –
 SEO is a set of methodologies that make it easier for search engines to find, index, categorize and rank web content. You want to make it easy for the search engines to find your website to make it easy for your prospects and customers to find you. SEO is relatively inexpensive to do – especially compared to traditional advertising and marketing tactics. However, you have to commit time and effort to it. As search engines become more sophisticated optimizing your site becomes much more than keyword stuffing. Search engine optimization is often coincidental with good website organization, structure and content. These website elements, when they are solid and robust, communicate clearly what your site is about, what people can find there, how you can help them. Good website organization and structure. When your site is logically laid out it is easier for your readers to find what they’re looking for. It also makes it easier for search engines to categorize and index the information on your site. Content is king. The content, the information, on your website needs to be clear, honest and robust. Engage with your market in forums other than your own website and offer your content there. External links build your search engine rankings more than keywords, these days. You want your website optimized so that people will find you and when they do find you they get your message, and understand what you are offering. What you do with them once they find you, is another story. How do you manage SEO in your marketing plan? | AuthorLeanne - copywriter, marketing consultant, computer nerd. ArchivesCategories |
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